We had such a fantastic week promoting our client Pink Lady’s brand at the National Ploughing Championships recently! As well as creating a really eye catching two-story stand topped with a huge iconic brand-pink timber roof, we hosted lots of fun and engaging activations for Pink Lady and all of their Irish customers with this creative product promotion. With over 100,000 attendees at the main event each day, we’re really thrilled to know that almost everyone left with a Pink Lady apple in their hands at the product launch!
To keep visitors to the Pink Lady stand entertained and engaged, we provided live musical performances by the amazing Sin a Déir Sí each day. Also offering lots of fun Pink Lady merchandise and info on their delicious product.
We were thrilled with visitors’ responses to the brand promotion and all of the activations on the Pink Lady stand, including plenty of fun Ploughing-themed pics that got shared online with the Pink Lady hashtag!
Our awesome team of professional brand ambassadors did a stellar job at meeting, greeting and sharing the love for Pink Lady event promotion too! And they looked pretty on point in their brand-pink wellies and caps having lots of fun at the Pink Lady stand!