The Challenge

“How do you encourage collaboration and build trust among a team spread across the globe?”

The Solution

Uniting people through their shared passions will build brand love all day long. And in this age of accelerated growth for tech companies, the role of employer branding has never been so important for retaining happy and productive staff. The Autodesk World Cup was established to do just that.

We partnered with the Football Association of Ireland on this which gave us access to everything from world class referees to competition planning insights and our team built a seamless registration system that enabled us to tailor everyone’s programme.

1,200 players from 14 countries arrived at Citywest Hotel on the outskirts of Dublin for an unforgettable weekend of football fun and leisure.

Drawing the awards ceremony to a close, guests were treated to a private performance of Riverdance.